Britain’s biggest department store, Harrod’s, reopened its 26,000 square foot “Toy Kingdom” which has been broken into six interactive “worlds” instead of separating its aisles as pink for girls and blue for boys. It’s one small step in the right direction toward breaking down gender divide that starts at an early age through playtime according to Carrie Goldman, a mother of three and the author of “Bullied: What Every Parent, Teacher and Kid Needs to Know About Ending the Cycle of Fear”. She calls out to all retailers in one of the chapters to eliminate gender-based marketing of toys because she sees the reason stores segregate by gender is so they can sell more of the same product. The efforts on eliminating gender divide and at aiming for neutral play are not just about eradicating the color pink or blue from toy stores or stopping the need to necessarily push the children away from toys traditionally associated with their gender, it is simply making them feel that all options are open for them.

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